Setting Your Raffle Ticket Prices

How to Price Your Single Tickets

The 0.1% Rule

Calculate your base ticket price as 0.1% (point one percent) of your total prize pool value:

• $10,000 prize pool = $10 ticket

• $5,000 prize pool = $5 ticket

• $20,000 prize pool = $20 ticket

Minimum Recommendations

• Start at $5 minimum per ticket

• $10 per ticket is realistic for:

  • Holiday packages

  • High-end appliances

  • Valuable electronics

  • Luxury items

Benefits of Higher Ticket Prices

• Better odds of winning (fewer tickets sold)

• Easier to reach fundraising targets

• More efficient sales process

• Higher perceived value

**Use our 'RaffleLink Recommends' buttons to auto-populate our recommendations for ticket pricing

Real World Example

Anne's P&C Fundraiser Target: $25,000

Old Method:

• $2 tickets

• Need to sell 12,500 tickets

• More work, more paper, more handling

Better Method:

• $5 tickets

• Only need to sell 5,000 tickets

• Faster to reach target

• Less administrative work

Ticket Packages

Always offer multiple ticket options:

Example Package Structure: 1 ticket = $10 3 tickets = $27 5 tickets = $40

Package Tips

• Packages don't need huge discounts

• Small incentives encourage larger purchases

• Keep calculations simple

• Make bulk buying attractive

Setting Your Ticket Packages

Important Considerations

• Consider your audience's purchasing power

• Ask yourself "What would I pay for this ticket?"

• Factor in prize uniqueness and value

• Remember: online credit card buyers typically purchase more tickets than cash buyers

Why Higher Prices Work

• Reduces total tickets needed to reach target

• Creates perception of better winning odds

• Matches modern fundraising expectations

• Simplifies administration and tracking

• Aligns with online purchasing behavior