Setting Your Raffle Ticket Prices
How to Price Your Single Tickets
The 0.1% Rule
Calculate your base ticket price as 0.1% (point one percent) of your total prize pool value:
$10,000 prize pool = $10 ticket
$5,000 prize pool = $5 ticket
$20,000 prize pool = $20 ticket
Minimum Recommendations
Start at $5 minimum per ticket
$10 per ticket is realistic for:
Holiday packages
High-end appliances
Valuable electronics
Luxury items
Benefits of Higher Ticket Prices
Better odds of winning (fewer tickets sold)
Easier to reach fundraising targets
More efficient sales process
Higher perceived value
**Use our 'RaffleLink Recommends' buttons to auto-populate our recommendations for ticket pricing
Real World Example
Anne's P&C Fundraiser Target: $25,000
Old Method:
$2 tickets
Need to sell 12,500 tickets
More work, more paper, more handling
Better Method:
$5 tickets
Only need to sell 5,000 tickets
Faster to reach target
Less administrative work
Ticket Packages
Always offer multiple ticket options:
Example Package Structure:
1 ticket = $10
3 tickets = $27
5 tickets = $40
Package Tips
Packages don't need huge discounts
Small incentives encourage larger purchases
Keep calculations simple
Make bulk buying attractive
Important Considerations
Consider your audience's purchasing power
Ask yourself "What would I pay for this ticket?"
Factor in prize uniqueness and value
Remember: online credit card buyers typically purchase more tickets than cash buyers
Why Higher Prices Work
Reduces total tickets needed to reach target
Creates perception of better winning odds
Matches modern fundraising expectations
Simplifies administration and tracking
Aligns with online purchasing behavior
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