How to Setup a 50/50 Cash Raffle

What is a 50/50 Raffle?

A 50/50 raffle splits ticket sales revenue:

• 50% goes to the winner as a cash prize

• 50% goes to your organization

• Prize is capped at a predetermined maximum value to avoid permits

  • Important: Not permitted in Victoria and TAS Online Raffles (cash prizes prohibited)

Why Choose a 50/50 Raffle?

Fast Implementation

• No physical prizes to source

• Simple setup in RaffleLink

• Quick approval process (if staying under permit thresholds)

• Can launch within hours

Minimal Risk

• No upfront prize costs

• Prize automatically scales with sales

• No storage or delivery logistics

• Reduced administrative burden

Ideal for Organizations with:

• Strong social media following

• Active email database

• Engaged community

• Regular event attendance

How to Setup a 50/50 Cash Raffle

Prize Setup Instructions

Determine your maximum prize value based on state permit thresholds:

• NSW: $30,000

• QLD: $25,000 (keeping total proceeds under $50,000)

• SA: $5,000

• ACT: $2,500

• NT: $2,500 (keeping total proceeds under $5,000)

Setting Prize Value

1. Register at rafflelink.com.au/getstarted

2. Enter maximum prize value in Total Prize Pool Value field

3. After registration, in your Admin Portal, for the Prize Description, clearly state:

   • "Winner receives 50% of total ticket sales up to [maximum value]"

   • If applicable: "Minimum guaranteed prize of [amount]"

   • Final prize will be the greater of:

     • 50% of total ticket sales

     • Minimum guaranteed amount

     • Cannot exceed maximum value

Example Prize Description:

"The winner will receive 50% of total ticket sales up to a maximum of $5,000, or a minimum guaranteed prize of $1,000, whichever is greater.

Example:
* If total sales are $4,000, winner receives $2,000
* If total sales are $12,000, winner receives $5,000 (maximum)
* If total sales are $1,500, winner receives $1,000 (minimum)"

Ticket Structure

• Calculate total tickets needed:

  • Maximum prize × 2 = total potential proceeds

  • Example: $10,000 max prize needs $20,000 total sales

• Set ticket price:

  • Consider your target market

  • Common options:

    • $2, $5, $10 for broad appeal

    • $50, $100 for exclusive raffles

• Number of tickets = Total potential proceeds ÷ Ticket price

• Set in Admin Portal -> Edit Raffle -> Ticket Count

Prize Payment Process

Important: RaffleLink's role:

• Disburses 100% of net proceeds to organization

• Transfers to your nominated bank account

• Organization responsible for:

  • Calculating final prize amount

  • Disbursing 50% to winner

  • Maintaining prize payment records

Marketing Best Practices

Promotional Messaging

• Emphasize growing prize pool

• Highlight "the more tickets sold, the bigger the prize"

• Use urgency: "Buy now to increase the prize pool"

Regular Updates

• Post current prize value frequently

• Show progress toward maximum

• Create excitement as prize grows

Success Stories

Youth Off The Streets Example

• Structure:

  • Ticket price: $10

  • Duration: 1 month

  • Max prize: $5,000

• Marketing:

  • Weekly prize updates

  • Email campaigns

  • Social media engagement

• Results:

  • $9,020 total raised

  • $4,510 prize awarded

  • 902 tickets sold

Ricky Richards Example

• Structure:

  • 200 tickets @ $100

  • Guaranteed $10,000 prize

• Marketing:

  • Corporate networking

  • Limited ticket emphasis

  • Exclusivity appeal

• Results:

  • 10-week sellout

  • $20,000 raised

  • $10,000 awarded

Need help? Contact RaffleLink support for guidance on setup, compliance, and optimization.