# How to Setup a 50/50 Cash Raffle

## What is a 50/50 Raffle?

A 50/50 raffle splits ticket sales revenue:

* 50% goes to the winner as a cash prize
* 50% goes to your organization
* Prize is capped at a predetermined maximum value to avoid permits
  * **Important:** Cash prizes are PROHIBITED in Victoria and Tasmania (with RaffleLink)

## Why Choose a 50/50 Raffle?

#### Fast Implementation

* No physical prizes to source
* Simple setup in RaffleLink
* Quick approval process (if staying under permit thresholds)
* Can launch within hours

#### Minimal Risk

* No upfront prize costs
* Prize automatically scales with sales
* No storage or delivery logistics
* Reduced administrative burden

#### Ideal for Organizations with:

* Strong social media following
* Active email database
* Engaged community
* Regular event attendance

## How to Setup a 50/50 Cash Raffle

### Prize Setup Instructions

Determine your maximum prize value based on state permit thresholds:

* NSW: $30,000
* QLD: $25,000 (keeping total proceeds under $50,000)
* SA: $5,000
* ACT: $2,500
* NT: $2,500 (keeping total proceeds under $5,000)
* WA: $100
* VIC: Prohibited
* TAS: Prohibited

#### Setting Prize Value

1. Register your raffle at [rafflelink.com.au/getstarted](https://rafflelink.com.au/getstarted)
2. Enter maximum prize value in Total Prize Pool Value field
3. After registration, in your Admin Portal, for the Prize Description, clearly state:
   * "Winner receives 50% of total ticket sales up to \[maximum value], at which point raffle will close"
   * If applicable: "Minimum guaranteed prize of \[amount]"
   * Final prize will be the greater of:
     * 50% of total ticket sales
     * Minimum guaranteed amount
     * Cannot exceed maximum value

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Example Prize Description:

```
"The winner will receive 50% of total ticket sales up to a maximum of $5,000, or a minimum guaranteed prize of $1,000, whichever is greater.

Example:
* If total sales are $4,000, winner receives $2,000
* If total sales are $12,000, winner receives $5,000 (maximum)
* If total sales are $1,500, winner receives $1,000 (minimum)"
```

**Important: If you are approaching the maximum sales amount, contact raffle link to close the raffle accordingly before breaching the permitted amount**&#x20;

### Ticket Structure

* Calculate total tickets needed:
  * Maximum prize × 2 = total potential proceeds
  * Example: $10,000 max prize needs $20,000 total sales
* Set ticket price:
  * Consider your target market
  * Common options:
    * $2, $5, $10 for broad appeal
    * $50, $100 for exclusive raffles
* Number of tickets = Total potential proceeds ÷ Ticket price
* Set in Admin Portal -> Edit Raffle -> Ticket Count

### Prize Payment Process

RaffleLink's role:

* Disburses 100% of net proceeds to organization
* Transfers funds to your nominated bank account

Your Organization is responsible for:

* Calculating final prize amount
* Disbursing 50% to winner
* Maintaining prize payment records

### Marketing Best Practices

#### Promotional Messaging

* Emphasize growing prize pool
* Highlight "the more tickets sold, the bigger the prize"
* Use urgency: "Buy now to increase the prize pool"

#### Regular Updates

* Post current prize value frequently
* Show progress toward maximum
* Create excitement as prize grows

### Success Stories

#### Youth Off The Streets Example

* Structure:
  * Ticket price: $10
  * Duration: 1 month
  * Max prize: $5,000
* Marketing:
  * Weekly prize updates
  * Email campaigns
  * Social media engagement
* Results:
  * $9,020 total raised
  * $4,510 prize awarded
  * 902 tickets sold

#### Ricky Richards Example

* Structure:
  * 200 tickets @ $100
  * Guaranteed $10,000 prize
* Marketing:
  * Corporate networking
  * Limited ticket emphasis
  * Exclusivity appeal
* Results:
  * 10-week sellout
  * $20,000 raised
  * $10,000 awarded

Need help? Contact RaffleLink support for guidance on setup, compliance, and optimization.


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