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On this page
  • What is a 50/50 Raffle?
  • Why Choose a 50/50 Raffle?
  • How to Setup a 50/50 Cash Raffle
  • Prize Setup Instructions
  • Ticket Structure
  • Prize Payment Process
  • Marketing Best Practices
  • Success Stories

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  1. Getting Started
  2. Special Raffles

How to Setup a 50/50 Cash Raffle

What is a 50/50 Raffle?

A 50/50 raffle splits ticket sales revenue:

  • 50% goes to the winner as a cash prize

  • 50% goes to your organization

  • Prize is capped at a predetermined maximum value to avoid permits

    • Important: Cash prizes are PROHIBITED in Victoria and Tasmania (with RaffleLink)

Why Choose a 50/50 Raffle?

Fast Implementation

  • No physical prizes to source

  • Simple setup in RaffleLink

  • Quick approval process (if staying under permit thresholds)

  • Can launch within hours

Minimal Risk

  • No upfront prize costs

  • Prize automatically scales with sales

  • No storage or delivery logistics

  • Reduced administrative burden

Ideal for Organizations with:

  • Strong social media following

  • Active email database

  • Engaged community

  • Regular event attendance

How to Setup a 50/50 Cash Raffle

Prize Setup Instructions

Determine your maximum prize value based on state permit thresholds:

  • NSW: $30,000

  • QLD: $25,000 (keeping total proceeds under $50,000)

  • SA: $5,000

  • ACT: $2,500

  • NT: $2,500 (keeping total proceeds under $5,000)

  • WA: $100

  • VIC: Prohibited

  • TAS: Prohibited

Setting Prize Value

  1. Enter maximum prize value in Total Prize Pool Value field

  2. After registration, in your Admin Portal, for the Prize Description, clearly state:

    • "Winner receives 50% of total ticket sales up to [maximum value], at which point raffle will close"

    • If applicable: "Minimum guaranteed prize of [amount]"

    • Final prize will be the greater of:

      • 50% of total ticket sales

      • Minimum guaranteed amount

      • Cannot exceed maximum value

Example Prize Description:

"The winner will receive 50% of total ticket sales up to a maximum of $5,000, or a minimum guaranteed prize of $1,000, whichever is greater.

Example:
* If total sales are $4,000, winner receives $2,000
* If total sales are $12,000, winner receives $5,000 (maximum)
* If total sales are $1,500, winner receives $1,000 (minimum)"

Important: If you are approaching the maximum sales amount, contact raffle link to close the raffle accordingly before breaching the permitted amount

Ticket Structure

  • Calculate total tickets needed:

    • Maximum prize × 2 = total potential proceeds

    • Example: $10,000 max prize needs $20,000 total sales

  • Set ticket price:

    • Consider your target market

    • Common options:

      • $2, $5, $10 for broad appeal

      • $50, $100 for exclusive raffles

  • Number of tickets = Total potential proceeds ÷ Ticket price

  • Set in Admin Portal -> Edit Raffle -> Ticket Count

Prize Payment Process

RaffleLink's role:

  • Disburses 100% of net proceeds to organization

  • Transfers funds to your nominated bank account

Your Organization is responsible for:

  • Calculating final prize amount

  • Disbursing 50% to winner

  • Maintaining prize payment records

Marketing Best Practices

Promotional Messaging

  • Emphasize growing prize pool

  • Highlight "the more tickets sold, the bigger the prize"

  • Use urgency: "Buy now to increase the prize pool"

Regular Updates

  • Post current prize value frequently

  • Show progress toward maximum

  • Create excitement as prize grows

Success Stories

Youth Off The Streets Example

  • Structure:

    • Ticket price: $10

    • Duration: 1 month

    • Max prize: $5,000

  • Marketing:

    • Weekly prize updates

    • Email campaigns

    • Social media engagement

  • Results:

    • $9,020 total raised

    • $4,510 prize awarded

    • 902 tickets sold

Ricky Richards Example

  • Structure:

    • 200 tickets @ $100

    • Guaranteed $10,000 prize

  • Marketing:

    • Corporate networking

    • Limited ticket emphasis

    • Exclusivity appeal

  • Results:

    • 10-week sellout

    • $20,000 raised

    • $10,000 awarded

Need help? Contact RaffleLink support for guidance on setup, compliance, and optimization.

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