Events
Promoting Your Raffle at an Event
Payment Preference
Credit card transactions are typically 3x larger than cash sales
Direct buyers to credit card purchases first
Offer cash sales as a secondary option when requested
Essential Marketing Materials
All printed materials should include:
Raffle page URL
QR Code for smartphone scanning
Generate free QR codes at QR Code Monkey
Outdoor Event Strategies
Raffle Ticket Table/Information Tent
Set up dedicated raffle ticket table
Display posters with raffle page link (URL)
Direct people to purchase via:
Their smartphones
Provided laptops/tablets
Strategic Poster Placement
Position posters at high-traffic areas:
Entry points
Information tent
Food service areas
Toilet facilities
Creative placement ideas:
Laminated posters on footpaths
Table-mounted displays in eating areas
Roving Ticket Sellers
Mobile sellers throughout the event
Equipment:
Tablet or mobile device
Distinctive colored t-shirt
Event lanyard with ID
Optional: Cardboard sandwich board with QR code
Additional Promotional Tactics
DL Flyers
Partner with food stalls to distribute flyers with meals
Allows customers to purchase during their food break
PA Announcements
Utilize event MC to direct people to ticket sellers
Seated Event Strategies (Gala Dinner/Awards Evening)
Table Marketing
Table-talkers: Small table posters in stands
Promotional placemats/flyers
Enable guests to scan & purchase at their convenience
Venue Marketing
Strategic poster placement:
Entry points
Bar area
Toilet facilities
Mobile Sales Team
Roving ticket sellers with tablets/mobile devices
Tracking methods:
Provide promotional wristbands/badges to buyers
Mark visited tables with helium balloons
Digital Promotion
Utilize venue TV screens for:
Raffle prize display
URL link promotion
Event Announcements
Regular MC announcements throughout the event
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