# Events

## Promoting Your Raffle at an Event

### Payment Preference

* Credit card transactions are typically 3x larger than cash sales
* Direct buyers to credit card purchases first
* Offer cash sales as a secondary option when requested

### Essential Marketing Materials

* All printed materials should include:
  * Raffle page URL
  * [QR Code](/managing-your-raffle/resources/qr-code.md) for smartphone scanning

### Outdoor Event Strategies

#### Raffle Ticket Table/Information Tent

* Set up dedicated raffle ticket table
* Display posters with raffle page link (URL)
* Direct people to purchase via:
  * Their smartphones
  * Provided laptops/tablets

#### Strategic Poster Placement

* Position posters at high-traffic areas:
  * Entry points
  * Information tent
  * Food service areas
  * Toilet facilities
* Creative placement ideas:
  * Laminated posters on footpaths
  * Table-mounted displays in eating areas

#### Roving Ticket Sellers

* Mobile sellers throughout the event
* Equipment:
  * Tablet or mobile device
  * Distinctive colored t-shirt
  * Event lanyard with ID
  * Optional: Cardboard sandwich board with QR code

#### Additional Promotional Tactics

* DL Flyers
  * Partner with food stalls to distribute flyers with meals
  * Allows customers to purchase during their food break
* PA Announcements
  * Utilize event MC to direct people to ticket sellers

### Seated Event Strategies (Gala Dinner/Awards Evening)

#### Table Marketing

* Table-talkers: Small table posters in stands
* Promotional placemats/flyers
* Enable guests to scan & purchase at their convenience

#### Venue Marketing

* Strategic poster placement:
  * Entry points
  * Bar area
  * Toilet facilities

#### Mobile Sales Team

* Roving ticket sellers with tablets/mobile devices
* Tracking methods:
  * Provide promotional wristbands/badges to buyers
  * Mark visited tables with helium balloons

#### Digital Promotion

* Utilize venue TV screens for:
  * Raffle prize display
  * URL link promotion

#### Event Announcements

* Regular MC announcements throughout the event

<figure><img src="/files/ACiSBLkZNUp25h8ZgbU0" alt=""><figcaption></figcaption></figure>


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