Events

Promoting Your Raffle at an Event

Payment Preference

• Credit card transactions are typically 3x larger than cash sales

• Direct buyers to credit card purchases first

• Offer cash sales as a secondary option when requested

Essential Marketing Materials

• All printed materials should include:

  • Raffle page URL

  • QR Code for smartphone scanning

Outdoor Event Strategies

Raffle Ticket Table/Information Tent

• Set up dedicated raffle ticket table

• Display posters with raffle page link (URL)

• Direct people to purchase via:

  • Their smartphones

  • Provided laptops/tablets

Strategic Poster Placement

• Position posters at high-traffic areas:

  • Entry points

  • Information tent

  • Food service areas

  • Toilet facilities

• Creative placement ideas:

  • Laminated posters on footpaths

  • Table-mounted displays in eating areas

Roving Ticket Sellers

• Mobile sellers throughout the event

• Equipment:

  • Tablet or mobile device

  • Distinctive colored t-shirt

  • Event lanyard with ID

  • Optional: Cardboard sandwich board with QR code

Additional Promotional Tactics

• DL Flyers

  • Partner with food stalls to distribute flyers with meals

  • Allows customers to purchase during their food break

• PA Announcements

  • Utilize event MC to direct people to ticket sellers

Seated Event Strategies (Gala Dinner/Awards Evening)

Table Marketing

• Table-talkers: Small table posters in stands

• Promotional placemats/flyers

• Enable guests to scan & purchase at their convenience

Venue Marketing

• Strategic poster placement:

  • Entry points

  • Bar area

  • Toilet facilities

Mobile Sales Team

• Roving ticket sellers with tablets/mobile devices

• Tracking methods:

  • Provide promotional wristbands/badges to buyers

  • Mark visited tables with helium balloons

Digital Promotion

• Utilize venue TV screens for:

  • Raffle prize display

  • URL link promotion

Event Announcements

• Regular MC announcements throughout the event