Promotional Schedule Checklist

First 10 Days of Your Raffle

Access our marketing toolkit to start strong:

• Facebook Setup

  • Update cover picture (free template available in Client Portal)

  • Change Call to Action button to "Book Now" or "Shop Now"

  • Link button to your raffle page URL

  • Post about your raffle with RaffleLink URL

• Print Materials

  • Display posters in local community and at events

  • Distribute flyers to:

    • Contacts

    • Prize donors

    • Letterbox drops (ideal for school children or sports clubs)

• Digital Presence

  • Update email signatures with raffle link

  • Add artwork & raffle link to website (preferably homepage)

  • Create blog post about raffle (if applicable)

• Early Bird Incentives

  • Consider mini draws for first 100 tickets

  • Set date deadlines for early bird prizes

During Your Raffle

• Email Marketing

  • Send direct emails to database and supporters

  • Include clear raffle link

  • One of the most effective conversion tools

• Social Media

  • Post minimum twice weekly

  • Alternate between cause & prize focused content

• Additional Promotion

  • Secure newsletter features (organization/school newsletters)

  • Contact local newspaper for editorial coverage (Media release guide in Client Portal)

  • Use footpath decals for events

  • Cross-promote at other events

  • Engage prize suppliers & festival partners

    • Request promotion to their customer database

    • Emphasizes their community involvement

• Targeted Marketing

  • Identify specific groups interested in your prize

  • Research relevant:

    • Businesses

    • Bloggers

    • Clubs

    • Interest groups

  • Reach out for promotional partnerships

7 Days Before Draw

• Increased Social Media

  • Minimum 5 posts this week

  • Use countdown app for Facebook excitement

    • Suggested tool: Are We There Yet?
• Final Push

  • Send urgent call-to-action emails

  • Emphasize limited time remaining

  • Create sense of urgency in messaging

Post-Raffle Week

• Winner Announcements

  • Post on social media

  • Publish on website/Facebook page

  • Arrange prize collection

  • Invite local media for photo opportunity

• Thank You Communications

  • Post Facebook thank you including:

    • Amount raised

    • Sponsor acknowledgments (use tags where possible)

  • Share prize handover photos on Facebook