# Promotional Schedule Checklist

### First 10 Days of Your Raffle

Access our [marketing toolkit](/managing-your-raffle/promotion-and-sales/promotions-toolbox.md) to start strong:

* **Facebook Setup**
  * Update cover picture (free template available in Client Portal)
  * Change Call to Action button to "Book Now" or "Shop Now"
  * Link button to your raffle page URL
  * Post about your raffle with RaffleLink URL
* **Print Materials**
  * Display posters in local community and at events
  * Distribute flyers to:
    * Contacts
    * Prize donors
    * Letterbox drops (ideal for school children or sports clubs)
* **Digital Presence**
  * Update email signatures with raffle link
  * Add artwork & raffle link to website (preferably homepage)
  * Create blog post about raffle (if applicable)
* **Early Bird Incentives**
  * Consider mini draws for first 100 tickets
  * Set date deadlines for early bird prizes

### During Your Raffle

* **Email Marketing**
  * Send direct emails to database and supporters
  * Include clear raffle link
  * One of the most effective conversion tools
* **Social Media**
  * Post minimum twice weekly
  * Alternate between cause & prize focused content
* **Additional Promotion**
  * Secure newsletter features (organization/school newsletters)
  * Contact local newspaper for editorial coverage (Media release guide in Client Portal)
  * Use footpath decals for events
  * Cross-promote at other events
  * Engage prize suppliers & festival partners
    * Request promotion to their customer database
    * Emphasizes their community involvement
* **Targeted Marketing**
  * Identify specific groups interested in your prize
  * Research relevant:
    * Businesses
    * Bloggers
    * Clubs
    * Interest groups
  * Reach out for promotional partnerships

### 7 Days Before Draw

* **Increased Social Media**
  * Minimum 5 posts this week
  * Use countdown app for Facebook excitement
    * Suggested tool: [Are We There Yet?](https://www.arewethere.yt/)
* **Final Push**
  * Send urgent call-to-action emails
  * Emphasize limited time remaining
  * Create sense of urgency in messaging

### Post-Raffle Week

* **Winner Announcements**
  * Post on social media
  * Publish on website/Facebook page
  * Arrange prize collection
  * Invite local media for photo opportunity
* **Thank You Communications**
  * Post Facebook thank you including:
    * Amount raised
    * Sponsor acknowledgments (use tags where possible)
  * Share prize handover photos on Facebook


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